Armor All

Armor All

Extreme Bug & Tar Remover

Excellent

Consumer-grade product positioned for ease of use in the mass market automotive care segment

Armor All

Extreme Shield + Ceramic Tire Coating

Good

Consumer-grade ceramic tire coating targeting mainstream users seeking long-lasting protection with easy aerosol application

Armor All

Extreme Tire Shine Aerosol

Good

Consumer-grade tire shine targeting ease of application through aerosol delivery with traditional silicone shine technology

Armor All

Extreme Tire Shine Gel

Excellent

Consumer-grade tire dressing targeting mainstream market with emphasis on long-lasting shine and ease of application

Armor All

Extreme Tire Shine Spray

Good

Consumer-grade tire dressing targeting mainstream market with premium positioning through ceramic technology claims

Armor All

Extreme Wheel & Tire Cleaner

Good

Aggressive mass market wheel cleaner positioned as 'Extreme' alternative. Chemistry is surprisingly sophisticated for a big-box retail product. Competes more with P&S Brake Buster than with other mass market options.

Armor All

Multi-Purpose Cleaner with Orange Cleaning Power

Excellent

Consumer-focused multi-purpose cleaner targeting household cleaning with appealing orange scent and broad surface compatibility

Armor All

Ultra Shine Tire Foam Protectant

Good

Consumer-grade tire shine targeting mainstream retail market with emphasis on ease of use